Recently a design team composed of Artem Smirnov and Vladimir Panchenko took on the task of designing a new autonomously driving semi tractor for German automobile company Audi. During the early process of their design efforts, the two decided to keep a couple of options, which they developed into the images you see here.
“[The plan failed,” the team stated, in that they were unable to pick the best of their two designs. They presented both of their #TruckForAudi ideas to the internet world for feedback.
Which of the two designs is most to your liking?
Option A: An silver-finished electric truck for highways, which is autonomously driving.
Option B: An black and red electric truck show car.
So in terms of functionality, the team saw their first design as one that would be more likely to be employed in the transportation industry, and more likely to be purchased by owner-operators and large freight companies.
The second design, meanwhile, was not envisioned as a likely working truck. The open cockpit on top of the cabover tractor might have tipped you off.